The team at Dan Knudson Productions has been working with Magento clients for the past three years. We believe that in order to have a successful e-Commerce website merchants must create an informative professional brand to stand apart from competitors. When merchants take advantage of integrating professional video into a Magento e-commerce platform they will see benefits that include, competitive advantage, relevant search traffic, professional branding, and an increase in conversion rates.
Magento websites that utilize video assets are at an advantage for SEO. Google is structuring its search engine results to reward sites that include video. “any given video in an index of searchable keywords has a 50 times better chance of appearing on the first page of results than any given text page.” – Forrester Interactive Marketing.
The team at Dan Knudson Productions will create, produce, upload and tag the appropriate key words to your online video. We will also syndicate video properties to multiple sites such as Vimeo and YouTube. By creating these marketing avenues the merchant’s product and website will be seen by hundreds of thousands of eyeballs. In addition to traditional channels, online video plays equally well via mobile networks, TV, and in-store screens. Videos are an effective way to create and maintain brand consistency and strengthen consumer awareness.
The creative team at Dan Knudson Productions aims to produce online videos that will be shared. When a merchants video is uploaded on a social media platform it grabs more attention and more traffic to the merchants website. Studies show that pictures and video within social media sites get engaged and clicked on 10 times more than text.
When videos are properly produced and placed within a Magento website, users will spend less time navigating, scrolling, and clicking to find the information they are looking for. Video will increase conversion rates by becoming a one stop shop for information. Dan Knudson Productions will create video that will enable a seamless flow directing visual and audio calls-to-action that guide the viewer to a shopping cart.
Product videos will give consumers the information they are looking for and a better view of the product itself. The Dan Knudson Productions team will produce a product video to give customers an in-depth view of a product or demonstration that will crush any hesitancy a consumer may have about purchasing online. A professional video will give a merchants brand the credibility and trust they will need to be successful when compared to competitors.
Video Production by Dan Knudson Productions will improve and tailor the customer experience online by creating increased customer loyalty, conversion rates and average order price. The Magento e-Commerce platform has created multiple functionalities that will enhance the online consumer experience, Dan Knudson Productions can further enhance the functionalities of Magento and create the brands personal touch by creating the social aspects of “live” shopping experiences.
When prospects go to a store, they get recommendations and help from in-store staff who point them to relevant products. Video delivers this experience online, with far less variability and chance. With Dan Knudson Productions e-businesses can bridge the gap between live and virtual experiences.
Dan Knudson Productions has experience with working with Magento Gold and Silver partners. If our clients inquire about hosting, or Magento development we have two strong teams to direct them to. Orange Collar Media is a Gold Magento partner who works with Magento’s premier hosting partner Peer 1 Hosting. We also work with Silver Magento Parter Indaba Group who have a strong technical skill set to help our clients with any Magento needs.
Services Dan Knudson Productions Offer:
Video Services
video concept
video production
web video
TV Commercials
Training Videos
Event Production
Industry Packages
Corporate Production
Video Strategy
Marketing Strategy
