The Brewers Association asked Dan Knudson Productions to produce a compelling promotional for the Great American Beer Festival focused on the complete experience of the festival. We spent several months interviewing various brewers from around the country on what the GABF means to brewers and beer drinkers alike. For some of these interviews, we traveled to Savor, an incredible event held in Washington, DC that focuses on the relationship with food and beer. Interviews were also conducted with Charlie Papazion, the president of the Brewers Association, as well as several folks who are involved with the massive production that is the GABF. Tons of B-roll was shot during the 4 sessions of the GABF in Sept, 2011 and all was paired down to this promo. The client was very pleased, and so are we. Cheers!